An auto responder is a lead capturing system that is an integral part of an online business.
It usually takes a combination of an investment of time, marketing effort and money to accomplish a stream of people finding your website on the internet. It is therefore quite understandable that getting maximum value out of every single visitor to your website is paramount in the long term success of your venture.
It is common practice to gather details of website visitors and to follow up with a promotional newsletter or information. One way to do this is to use an auto responder to build a mailing list. An auto responder is a promotional tool that automatically handles email subscriptions to your newsletter or mailing list, while building a database of all visitors who join the list.
Statistics shows that most people will not buy something online on first contact. The generally accepted standard is that it takes around 7 contacts before someone makes a buying decision. In other words, you may do all the work to get someone to your website, but if you don't implement some way to keep in touch with them and expose them to your product again and again over time, your initial effort may well have been wasted.
An auto responder takes care of this by being the vehicle with which you can capture leads and keep in touch with them.
Always look for a service that provides you with unlimited Auto responders for a flat fee. This takes care of all future expansion of your enterprise, and these days this sort of service has become very affordable.
Having an auto responder system as part of your online business is virtually non-negotiable. If your webhost can provide you with easy access and help in setting up such a lead capturing system in order to maximize your profit and save you money, then you probably found the right place to host your business as well.
Next? Building on-line relationships
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